Sometimes the easiest way to innovate is to keep-it-simple-stupid (“KISS”)
Day 48 (or is it 49?) of quarantine and the future is still relatively unknown.
But, that is not stopping the SATIA offices from living in the future and getting excited about new products launching this summer.
One launch, in particular, the SATIA offices are excited for is the release of Saucony’s Endorphin franchise.
Yes, we know we’re late to the game in reviewing these shoes. So, we’re not going to bore you with our opinion because we love them, and Rob Smith from Vancouver Running Co. has a great review you can watch here.
Saucony’s Endorphin franchise single handedly out-innovated the commercially giant Nike.
And, no – it has nothing to do with carbon-plate technology or how Nike’s ZoomX Vaporfly NEXT% helped Eliud Kipchoge run a sub 2-hour marathon. That’s old news.
The technology behind carbon-plated footwear is sound in science and results. Carbon-plated running shoes are not “technological doping,” it’s technological innovation designed to absorb the energy from a runner’s stride so the body doesn’t have to.
The carbon-plate is not launching you forward and delivering EPO intravenously – it’s not “doping.” But, that’s beside our point.
Saucony has out-innovated Nike by creating a clear product strategy that ALL consumers (of all running-experience levels) can understand.
The Endorphin franchise has three shoes – the Endorphin Pro, “the racer,” the Endorphin Speed, “the interval/tempo trainer,” and the Endorphin Shift, “the long run shoe.”
Saucony has made it crystal clear that all three shoes in the Endorphin franchise can be your entire quiver for year-round training, racing and/or long runs – there’s no guesswork. Plus, all three shoes share a similarly-sexy design code, a sharp color palette and smart detailing.
Saucony started pre-orders for the Endorphin Pro last week, and they’ve already sold out.
Which bothers us at the SATIA office because Nike.com’s running assortment is flat out confusing, and a few of us need new shoes.
Currently, on Nike’s website there is the React Miler, Zoom Pegasus 37, Zoom Pegasus 37 FlyEase, Infinity Run Flyknit, Zoom Pegasus Turbo 2, Renew Run, Zoom Fly 3, Zoom Vomero 14, ZoomX Vaporfly NEXT%, Zoom Air Structure, Joyride Run, Joyride Dual Run and Revolution 5.
More confusingly, Nike will release another shoe next week – it will likely be an update to one of the Pegasus models with the same exact online product information. And, since COVID-19 has shut all non-essential businesses, I can’t go check them out in person and see if they’re the same shoe I know and love. But, I digress.
True innovation does not (always) need a fancy scientist, degree from MIT or a doctorate in computer science and applied mathematics.
Sometimes the most innovative strategy is making life more simple, less complex (confusing) and easier to understand.
Through executing clear product information, end-use and a sexy design across only three shoe options Saucony has made life (and buying a new running shoe) more simple, less complex (confusing) and easier to understand.
Here at SATIA we’re stoked to see one of footwear’s perennial brands challenge the massively commercial, marketing-machine of Nike.
Well done, Saucony.